Jordan Beres

Berlin, Germany
[email protected]
Website • Linkedin • Github • PGP

Started a career in Online Marketing for 4 years before switching into Analytics / BI for 2 years and now currently work in Engineering. Worked in various business verticles including SaaS and Fintech. Currently working at a German bank with a mission to democratize financial markets.

Skills

Tech: Python, Javascript, SQL, Pandas, Python Click, Pytest, Docker, Kubernetes, AWS, Airflow, Superset, Git, CI/CD, Terraform, Postgres, HTML / CSS

Languages: English, and German (B1)

Experience

Trade Republic Bank GmbH, Berlin DE
Jan 2022 - Present • Engineer II
Currently I work for Trade Republic where I work as an engineer within the Data Platform team. Some of my responsibilities include:

Working on the implementation of our Customer Data Platform (CDP) within the company while also setting up our CRM tool
Architectural design to stream data into CDP (written in Terraform and deployed in AWS)
Writing lambda functions to transform and send data to CDP (Python + AWS)
Creating implementation and migration strategies for CDP and CRM tools
Managing external stakeholders and dependencies
Creating documentation around the project as well as presenting to external teams
Creation of in-app messaging templates (CSS & HTML)
Working with AWS and Terraform to provide data streaming solutions to the data analytics team
Scoping, launching, and maintaining data applications such as Datahub, DBT, Airflow, amongst others

Gymondo GmbH, Berlin DE
Oct 2020 - December 2021 • Senior Marketing Intelligence Manager
I worked for Gymondo, where I am charged with maintaining and developing our marketing reporting infrastructure. Some of my duties / responsibilities included:

Setting up tracking pixels through Google Tag Manager for marketing channels
Rewriting the marketing attribution logic
Getting data from marketing apis, pulling them into the DWH, and building reports for the teams
Work closely with COO and CMO in order to scope out projects and potential improvements in our reporting / infrastructure
Rebuilding of data infrastructure along with fellow data engineer
Investigate data collection processes for both web and app products
Work closely with other data analysts for code sparring as well as being another set of eyes on different analyses they work on

Smava GmbH, Berlin DE
December 2017 - Sept 2020 • Senior Marketing Analyst (Python & SQL)
I worked at Smava GmbH where I was with our SEA marketing team (one and a half years) and then shifted into our Marketing Analytics team. Here I analyzed the performance of various marketing teams, communicated the findings to team leads, built reports, as well as found technical solutions to problems they face. Some of my achievements:

Mentoring and training junior and intern level teammates, as well as, scoping out projects for them and having one-on-ones
Implementation, development, and continuously testing our Adwords bidding algorithm where I help develop and test rules to add into our rule-based system
Helped grow SEA by nearly 140% year over year
Development of various reports, connecting to our database, joining, cleaning, and reworking data based on the team’s specifications
Developing an automated search query optimization solution to streamline efficiency in SEA
Working closely with Marketing Tech on projects, and being the “business logic” on various marketing tech projects
Building Affiliate, SEO, and CRM reports for the respective teams, where I collaborated with team leads to understand the most important KPIs needed for analysis
Combining and working with large datasets as well as cleaning them to ensure accurate reporting
Setting up workflows and standards within the marketing analytics team to ensure our code is well maintained
Doing analyses for C-level stakeholders, providing them insights into our marketing performance (including developing the monthly planning of our marketing spend which reaches into the 7 figures)
Held weekly workshops with colleagues who have a keen interest in learning Python & Git
Set up a tracking generator for our Ecrm team (built through Google Forms and Google Sheets)

Amboss GmbH, Berlin DE
Jun 2017 - December 2017 • Online Marketing Manager
I worked for Amboss GmbH where I was in charge of marketing activities across all channels for the US as well as some channels aimed towards our global markets. Some of my duties and achievements included:

Established tracking system with BI to ensure accurate reporting for all marketing activities
Created new organizational systems to increase workflows and cooperation between departments
Created an auto mailing system to send transactional emails as our current system was under development (done via google sheets and email accounts with Google Scripts)
Researched and implemented new advertising channels (Outbrain, Taboola, RTB, etc.)
Ran and built Facebook and Adwords accounts for global audiences
Wrote Adwords automation scripts for bid adjustments, and reporting

Spark Networks, Berlin DE
Jun 2016 - Jun 2017 • Junior Programmatic Manager EN Markets
During my time at Spark, I worked mainly in their programmatic team where I was in charge of SEM, GDN, and RTB for several of our main English speaking markets. The countries I have worked with include: US, Canada, Australia, New Zealand, South Africa, and the UK. My duties included:

Execute tests, collect and analyze data, identifying trends and insights to maximize ROI
Optimize ad copy, image based ads, and landing pages
Developing weekly analysis on performance, actions/optimizations taken, and all as future actions and plans
Increased revenue in the US by 30% while also decreasing our costs by 38%
Working in DCM and DBM platforms to deliver RTB ads

Auto1 Group, Berlin DE
Jan 2016 - Jun 2016 • Junior Online Marketing Manager
At Auto1 I worked on CRM mailings sent to potential customers. I was also the junior online marketing manager for the US market, working closely with the SEM, Facebook, GDN, CRO, Display, and Product teams to continue our growth in this competitive market place.

Education

University of St. Andrews, St. Andrews UK
2013 - 2014 • Postgraduate Diploma, Modern History Activities and societies:

Men’s Football Club

University of Wisconsin-Milwaukee, Milwaukee WI
2009 - 2013 • Bachelor of Arts - History Honors & Awards:

Honors College Graduate: min 3.6 GPA or higher + completed honors college course requirements
Victor Greene Undergraduate Research Award Nominee
Golden Key Honors Society
Graduation with Honors: min 3.5 GPA or higher
Phi Kappa Phi Honors Society